Custom Pink Event Carpet Install | Mary Kay Road To A Million Miracles
This event was for a product launch for Mary Kay Cosmetics. The event team were holding different experiential activations throughout the country, and called upon FloorEXP for their flagship event in Santa Monica, California.
The event was called “Road to a Million Miracles”, and the client needed a custom pink carpet roadway made with their famous baby pink brand color. The carpet was a custom dyed event carpet with white lines inlaid down the center.
There was an existing walkway at the event venue that the client wanted to cover. The challenge arose in that we needed to make sure the lines stayed directly in the center through a stretch of over 250ft of winding walkways. Adding to the challenge, we only had 2 hours to install the custom flooring on the morning of the event.
The team at FloorEXP went out to the event site a week and a half prior to the start of the event to make a stencil of the walkway made out of paper.
A stencil was the only way we could make sure to meet the design dimensions of every curve.
Once we brought the stencil back to our design team, we used it to cut the raw carpet material to match the desired shape. Due to the large weight of the carpet, we had to create this in 5 sections.
Once the 5 different sections were cut, we were able to measure the exact center points for the whole way down the 250ft walkway. Center points were marked, cut and inlaid stripes every 2ft.
The overall design build and installation took a total of approximately 40 hours to complete. The finished design was exactly what the client envisioned for this event and was extremely satisfied; as were the event attendees!
Have an event coming up and need flooring? Let the expert team at FloorEXP create something custom and attractive at your next event, Contact Us today!